World Wild Trust is a non-profit foundation, combating poaching and working to preserve animals and their habitat. The organization's objective is to educate and promote involvement with anti-poaching campaigns, to create awareness of negative impacts and preserve and defend the world's wild life for future generations. The organization needed a website and marketing collateral to tell its story and promote their mission to a target audience of socially conscious adults, ages 45-70, with a secondary target audience of young environmentally minded working adults, ages 25-40. 

To communicate the World Wild Trust mission, a user-friendly site structure was needed, focused on driving the right people to the site. Content played a big role in the redesign with clear calls to action that guide visitors and increase conversion. Much attention was paid to creating simple forms that are engaging and work seamlessly across breakpoints. The Sofia type family was used for its clear readability and genuine, assertive tone. The colors red and white were used as as a way to motivate the user to take action. This was combined with magnetic black and white animal photography and compelling headlines that drive the audience to get involved.

BRANDING

Copyright 2019 Daniela Etienne