2 / WEBSITE

Noah Italian Vegan Shoes is a company that prides itself on ethical production of Italian high end shoes. Their current website, the core of their direct to consumer business, is outdated, not user-friendly, and performs poorly at mobile sizes. Noah needed to revamp their website to increase conversion and reinforce their brand.

The brand identity was refreshed using Big Caslon for an elegant yet hand-crafted feel. Montserrat was used throughout the website for its timeless sense of modernity. A color palette of light brown and gold evokes sophistication and balance. The website uses clean imagery and simple layouts that are optimized across breakpoints. Special attention was paid to the checkout flow to give it a high-end, custom feel, while making the process painless.

PERSONAS

BRANDING

Copyright 2019 Daniela Etienne