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Toki
Ramen

Toki Ramen

Year 2019
Course Page Layout
Instructor Bradford Prairie

OBJECTIVE

Most Japanese restaurants have a serious aesthetic, employing serious tones of red and black, with a focus on traditional design. There is a need for an establishment with authentic Japanese food that doesn’t take it self too seriously.

SOLUTION

Toki is a new Japanese ramen restaurant with authentic food in a refreshing and exciting atmosphere. Instead of stubbornly sticking to the past, Toki strives to be up to date with modern trends in Japanese street fashion. The bright neon palette evokes imagery of the bright signs that line the streets of metropolitan Japan. Playful patterns and icons with bold lines add a sense of character and fun to the branded applications.